Mühlen Sohn continues to expend in the USA
Company successful at the exhibition TAPPI / Sales Meeting in Long Beach
Products of Mühlen Sohn are used in over 100 countries worldwide. Regarding corrugator belts the company, based in Blaustein, is leading. The belts ensure a smooth transport and the fast drying of the board. An important market for the long-established company is the USA.
At the exhibition TAPPI Corrugated Week in Long Beach, CA Mühlen Sohn may not be missing. From September 28th to October 1st 2014 the company presented the product range at the most important industry event in North America. All important corporates and manufacturers are represented. “The exhibition is a must as there are all main players in the place. We were able to maintain our network in California and also establish new contacts”, says Head of Sales Armin Birzele.
In advance of the exhibition, Birzele invited his North-American team to the Mühlen Sohn Sales Meeting in Long Beach; 15 participants, all responsible managers for North America and the German delegation came together to strive forward the expansion plans for the US market. The previous success of the recent years is extremely satisfying. “We have doubled our market share in North America in the recent five years”, says Birzele.
In 2006 the company founded the US subsidiary Muhlen Sohn Industries LP located in Anderson, IN. The outbreak of the financial crisis 2008 also affected the US company, but the executives of Mühlen Sohn decided to invest in the important location. In 2009 the company builds up the production in the USA with two weaving machines. Both machines have enough capacity to meet the demands of the market. Birzele emphasizes: “Our investments in the USA paid off. In the next five years we want to further expand our position.”